‘2023 Brand Customer Loyalty Grand Prize’ with 27,165 consumer participation. What will be the most influential stars and programs in 2023 that remain deep in the hearts of countless consumers with their sincere love for their fans?
On May 2nd, the Korea Consumer Forum announced the winners of the 2023 Brand Customer Loyalty Awards selected through a consumer survey. As it is the only customer loyalty survey in Korea, the attention was focused on not only the corporate sector but also the character and culture sectors this year. 59 personal and cultural brands were selected for the 2023 Brand Customer Loyalty Awards.
▲Hwang Je-Seong (comedian) ▲Han Hye-jin (model trainer) ▲Heo Woong (athlete-basketball/male) ▲Kim Yeon-Kyung (athlete-volleyball/female) ▲IVE (female idol) ▲Jang Do-yeon (entertainer-female) ▲ Forestella (Crossover Group) and others were selected as the most influential person in 2023, recording the highest customer loyalty by sector.
Hwang Je-Seong, who has recently been at the center of the topic by covering the world-renowned musician Sam Smith, ranked first in customer loyalty in the comedian category. Hwang Je-seong, who brings laughter to consumers through various channels such as tvN's 'Comedy Big League', SBS Radio's 'Emperor Power of Hwang Je-seong', and SBS FiL's 'Bread Car Road 2' Beloved and selected as the most influential brand in 2023 in the comedian category.
world model. The owner of an honest and cool talk. These are all words that describe Han Hye-jin. Han Hye-jin, who has become a representative of both the fashion world and the entertainment world, appeared in Channel A's 'Heart Signal' and KBS Joy's 'Love Intervention', and her warm yet heart-piercing, sharp advice earned sympathy from many consumers and received favorable reviews. Recently, news of LG U+'s new entertainment show 'Trust and Talk - Let's Be Comfortable' MC casting was also reported and won the grand prize in the modeler category.
In the men's basketball player category, Heo Woong of the Jeonju KCC Egis team was honored with the award. Heo Woong, who led the team to victory by demonstrating his fighting spirit at every important moment in the game, has a reputation for his extraordinary love for his fans as well as his ability to represent his league. Heo Woong was selected as the most influential male basketball player in 2023, continuing regular donations and sponsorships with his fan club, leaving lessons and echoes in the sports world beyond the league.
‘Volleyball Empress’ Kim Yeon-Kyung recorded the highest customer loyalty in the women’s volleyball player category, proving once again that she is irreplaceable. Kim Yeon-Kyung, who won her 5th MVP unanimously at the '2022 ~ 2023 V-League Awards Ceremony, in addition to her world-conquering skills, her humble and sincere attitude, her affection and love for her fans, Got her a long time and greatly loved. Fans praise Kim Yeon-Kyung for her continued efforts to develop Korean volleyball, including her recent role as an advisor for her national team.
In the female idol category, IVE was selected as the most influential brand in 2023. The first regular album 'I've IVE', released on April 10th, achieved sales of over 1 million copies in just 6 days of release, and double title songs 'I AM' and 'Kitsch' is receiving enthusiastic responses at home and abroad, settling down in the ranks of Korea's representative artists, such as being listed on the US Billboard charts.
Jang Do-Yeon, who showed a unique presence beyond the genres of current affairs and entertainment, such as SBS's 'The Story of Biting a Tail' and Mnet's 'Girls' Night Out' based on her excellent sense of entertainment and brilliant brain, has been nominated for 2 years in the female entertainer category. Ranked #1 in consecutive customer loyalty. Jang Do-yeon has firmly established herself as an entertainer loved by both men and women of all ages, infusing bright energy into the daily lives of her consumers with her excellent hosting skills, empathy, and unique cheerfulness.
Forestella was honored to be selected as the number one customer by recording the highest customer loyalty in the crossover group category. With the sweet harmony of her members and the ability to overwhelm the audience, Forestella said that she successfully completed her concerts in Vancouver and New York, starting with LA earlier this year. Recently, Forestella has appeared in MBC’s ‘Point of Omniscient Interfere’, ‘Save me! Holmes’ and other popular entertainment programs, continue the trend of the trending group and enjoy global popularity.
In addition to this, ▲Kim Shin-Young (MC) ▲Lee Eun-Ji (Comedian) ▲Gong Yoo (Advertising Model-Male) ▲Kim Yuna (Advertising Model-Female) ▲Jukjae (Male Vocalist) ▲Kim Nam-Gil (Male Actor-OTT) ▲Jung Kyung-Ho (Male Actor-Drama) ▲Shin Seung-ho (actor-Rising Star) ▲Lee Chae-min (Actor-Rising Star) ▲Key (male solo singer) ▲Psy (male solo artist) ▲NCT 127 (male idol) ▲EPEX (male idol-rising star) ▲TEMPEST (Boy idol-rookie) ▲Kim Shin-young (I am Kim Shin-young, Hope Song at Noon, radio DJ) ▲Code Kunst (Multi-tainer-male) ▲Aiki (Multi-tainer-female) ▲Peppertones (band) ▲Leo J (LeoJ Makeup, beauty creator) ) ▲Faker (Lee Sang-hyeok, Athlete-esports) ▲Danbi Kim (Athlete-Basketball/Female) ▲Athlete Han (Athlete-Volleyball/Male) ▲Jeong-Hu Lee (Athlete-Baseball) ▲Son Heung-Min (Athlete-Basketball) Soccer) ▲Park Se-ri (Sporttainer) ▲Kim Min-gyeong (Entertainer) ▲Hain (Park Hye-won, female vocalist) ▲Song Hye-kyo (Actress-OTT) ▲Lee Bo-young (Actress-Drama) ▲Koh Yoon-jung (Actress-Rising Star) ▲Noh Yoon-seo (Actress-Rookie) ▲Seulgi (Female Solo Singer) ▲Yena Choi (Female Solo Artist) ▲woo!ah! (Female Idol-Rising Star) ▲Le Seraphim (Female Idol-Rookie) ▲Cha Eun-Woo (Acting Idol-Male) ▲Arin (acting idol-female) ▲Park Myung-soo (Hal Myung-su, celebrity YouTuber-male) ▲Park Mi-sun (Misun:IMPOSSIBLE, celebrity YouTuber-female) ▲Doyoung (entertainment idol-male) ▲Choi Ye-na (entertainment idol-female) ) ▲Yoo Jae-seok (entertainer-male) ▲Jang Do-yeon (entertainer-female) ▲Daniel Lindemann (foreign entertainer) ▲Choi Tae-seong (professional entertainer) ▲Shim Soo-bong (trot singer) ▲Park Jae-beom (hip-hop musician) won the 2023 Brand Customer Loyalty Grand Prize.
In the cultural sector, a large number of programs that have been consistently loved by consumers were selected in an effort to provide new fun every week.
1st place in customer loyalty in the cultural sector is ▲The Return of Superman (program-family entertainment) ▲I live alone (program-observation entertainment) ▲Goal Hitters (program-sports entertainment) ▲Hanvely (Han Moon-cheol's black box review, program- Current affairs) ▲Immortal Songs (program-music entertainment) ▲Running Man (program-weekend entertainment) were named.
Beginning with its first broadcast in June 2011, KBS' 'Immortal Song', which provided musical thrills and impressions to consumers over 600 times, achieved the feat of winning first place in customer loyalty in the program's music entertainment category. Over time, naturally forgotten masterpieces are reborn in line with the times, and by discovering and publicizing talented rookies in the music industry, immortal masterpieces will write a new history in the history of popular songs in Korea and become the most influential music entertainment program in 2023. was selected as
SBS 'Running Man' won the award for two consecutive years in the program weekend entertainment category, proving that it is a traditional powerhouse of the longest-running variety of entertainment. In addition to the fantastic chemistry between members such as national MC Yoo Jae-Seok, Ji Seok-jin, Kim Jong-Kuk, Haha, Song Ji-Hyo, Yang Se-chan, and Jeon So-min, they even collaborated with domestic and foreign stars who colorfully brightened the episode. As the first entertainment program in Korea to hold an overseas fan meeting, it is responsible for laughter in small rooms around the world every Sunday and has been loved hotly for a long time, approaching 650 times.
Meanwhile, the Brand Customer Loyalty Grand Prize is an event that selects and awards the top brand in customer loyalty in Korea through an annual consumer survey. In the survey, the BCLI (Brand Customer Loyalty Index) research model jointly developed by Brand Keys (Brand Keys), which annually announces global loyalty leaders based on loyalty surveys conducted in 36 countries around the world, and the Korea Consumer Forum was used. The character and culture section consists of three survey items: brand trust, brand attachment, and intention to recommend others, and it was possible to measure consumers' emotional and attitude loyalty toward the brand.
For the 2023 Brand Customer Loyalty Target Person and Culture category, 258 brands were first selected through analysis of major issues based on media reports, broadcasting programs, SNS, the reputation of major portal sites and certifications from professional organizations, and targeting these candidates, the last 3 A consumer survey was conducted on the brand customer loyalty website for 14 days from March 13 to March 26. The selected character and culture brand will win the title of “2023 Most Influential Brand OOO”.