Sana From TWICE was selected as Ambassador of Able C&C Missha
Able C&C's cosmetics brand, Missha, announced on March 13th that it Sana has been selected as its brand ambassador, accelerating its global activities.
Able C&C Missha and Sana are embarking on full-scale activities to expand the brand's global presence. Sana has a strong fandom not only in Korea and Japan but also in Asia with her unique sophisticated and mature beauty. Based on Sana's charm, Missha plans to expand its reach to the 2545 customer base and expand its influence in the global market by combining it with a brand identity that pursues the essence of beauty.
Missha unveiled a new product 'All Around Safe Block Sun Stick' pictorial as her first brand move with Sana. This new product broadened the range of choices for consumers as part of strengthening the sun care lineup.
The Missha All-Around Safe Block Sun Stick, shown in the pictorial, is a safe, vegan-certified sunscreen that can be safely used for sensitive skin. The product consists of two types, the ‘Aqua Sun Stick’, which is effective in reducing skin temperature, and the ‘Cotton Sun Stick’, which is effective in absorbing and preventing oil, depending on the skin type. The product package in collaboration with popular illustrator Park Sang-hyuk is characterized by the addition of witty illustrations in bold lines to capture the joyous moments of lively daily life.
In addition to this new beauty pictorial with Sana, Missha plans to further strengthen its competitiveness in the global market, focusing on basic products such as the steady sellers 'Time Revolution Night Repair Ampoule' and 'Time Revolution The First Essence'.
Jo Ye-Seo, director of Able C&C Marketing Headquarters, said, "We decided that Sana's elegant and sophisticated image matches Missha's values, so she was selected as an ambassador."
Meanwhile, Able C&C Missha has grown into a global beauty brand by entering over 30,000 stores in 46 countries around the world since launching the brand in Korea in 2000. Able C&C is strengthening its competitiveness as a global beauty company by building a brand portfolio that encompasses foundation, color, oriental medicine, and derma fields such as Missha, Chogongjin, Apieu, Stila, Cellapy, and Lapothicell.