K-pop's 4th-generation signboard boy group 'Tomorrow X Together (TXT) became the headliner of the large American music festival 'Lollapalooza'. The 4th generation syndrome girl group 'NewJeans' was included in the festival's lineup after a year of debut. The two teams will be tied to Hive Labels under Big Hit Music and Adore, respectively.
According to Big Hit Music and Lollapalooza on the 21st, TOMORROW X TOGETHER will appear as headliners at 'Lollapalooza 2023' to be held in Chicago, Illinois, USA from August 3rd to 6th.
TOMORROW X TOGETHER debuted at a North American festival through the stage of 'Lollapalooza' last year and vomited the spirit of becoming headliners in a year. In particular, their recently released mini-album vol.5 "Chapter of Name: Temptation" ranked first on the US Billboard's main album chart "Billboard 200," raising their share price in the North American market.
'Lollapalooza', which has a 30-year history, has featured Paul McCartney from the legendary British band 'The Beatles, American heavy metal group 'Metallica', and Britpop band 'Coldplay'.
In particular, last year J-Hope, a member of the global super group BTS, who is directly under the agency of TOMORROW X TOGETHER, received attention as a headliner. J-Hope was the first Korean artist to headline a major North American music festival.
TOMORROW X TOGETHER is the first K-pop group headliner of 'Lollapalooza'. Major musicians headlining with TOMORROW X TOGETHER at this year's festival include American hip-hop superstar Kendrick Lamar, who won the Pulitzer Prize for the first time as a rapper, American pop star Billie Eilish, an icon of Gen Z, and one of the best American bands of all time. and the 4-member rock band 'Red Hot Chili Peppers'.
Although not a headliner, New Jeans is also a lineup that draws attention in this 'Lollapalooza'. This is a feat achieved one year after their official debut in August of last year. In particular, New Jeans were included in this lineup even though they had never been promoted in the US.
Previously, New Jeans showed their presence in the mainstream pop market by staying on the US Billboard's main single chart 'Hot 100', which reflects the grassroots popularity of the local popular music market, for six weeks only through word of mouth. The first single 'OMG' and the b-side song 'Dito' took the highest rankings of 74th and 82nd (as of February 18th) on the 'Hot 100', respectively.
Meanwhile, TOMORROW X TOGETHER is about to embark on their second world tour with a total of 23 performances in 13 cities around the world. On the 25th and 26th, it will announce the start of the long journey at KSPO DOME, Olympic Park, Songpa-gu, Seoul. New Jeans is working on a new album at the same time as digesting the endlessly flooded advertisements.