In the wake of the recent Israel-Hamas conflict, the International K-pop fandom has found itself amidst a surge of political awareness, with a significant number of fans standing in solidarity with Palestinians. The situation has escalated to the point where calls for the boycott of brands allegedly supporting Israel's actions, such as Starbucks and McDonald's, are dominating fan discussions.
In a korean online community netizens discussed the recent wave of criticism for K-pop idols that were seemingly supporting brands that were rumored to have supported Israel such as Starbucks and McDonalds.
The post read:
International fans are boycotting the list of global brands sponsored and supported by Israel
There is a outcry for K-pop idols who advertise those brands to boycott them
They made a list of K-pop artists drinking Starbucks to boycott them and they're so loud about it
Why are idols being attacked?
They're just drinking and eating things they bought with their own money
Netizens reacted:
"The fact is that Starbucks is operating a separate license in Korea, Shinsegae has all the shares, and Elon Musk visited Israel and supported Israel, but... Twitter is excluded from the boycott list because it is a communication channel"
"I don't think they know what they're doing is terrorism against individuals.."
"If we say anything about the Rising Sun Flag, they say Korea is too sensitive. LOL You've been calling us oversensitive, but now you want us to listen to everything you say? It shows their intentions that they're attacking Korean idols about this first. Boycott Twitter first. LOL."
"It's unfortunate, but with the time they're using harassing Korean artists, they could spread the boycott in their own countries."
This series of events has underscored the global influence of K-pop and the extent to which its idols are subject to the ebbs and flows of international issues. It has also highlighted the pressure K-pop stars face to navigate the complex web of global politics, given the diverse and passionate nature of their fanbase.