Naver's Datalab, comparable to Google Trends, offers insightful analytics into the popularity of 4th generation K-pop idols. Through this tool, you can access detailed data on which male and female idols from the 4th generation were the most searched on Naver in 2023. Naver, being the predominant search engine in South Korea, serves as a significant indicator of trending topics and public interests in the country. 

The data from Naver's Datalab reflects the current popularity of these idols. Below are the lists that showcase these trends, offering a view of who stood out in the year 2023.

1. Sung Hanbin (ZEROBASEONE)

2. Wonbin (Riize)

3. Kim Jiwoong (ZEROBASEONE)

4. Seunghan (Riize)

5. Han Yujin (ZEROBASEONE)

1. Jang Wonyoung (Ive)

2. An Yujin (Ive)

3. Karina (Aespa)

4. Rei (Ive)

5. Minji (NewJeans)