On February 15 KST, Lotte Wellfood announced girl group NewJeans as the newest endorsement models for its 'ZERO' brand snacks. 

Part of the brand's ongoing 'Health & Wellness' campaign, 'ZERO' brand snacks were launched in 2022 as signature "zero sugar, zero calorie" sweets and desserts for consumers pursuing a healthier lifestyle. 

Previously, Lotte Wellfood selected NewJeans as endorsement models for the popular snacks 'Pepero', launching special edition packaging featuring the NewJeans members in the Asia-Pacific.