The Korea Music Contents Association (KMCA) has voiced its concerns regarding the increasing number of K-pop awards ceremonies, advocating for the establishment of a more constructive awards culture conducive to the global growth of the industry. In a statement released on March 26 KST, the KMCA, an organization comprising major record producers and distributors like HYBE, JYP Entertainment, and SM Entertainment, expressed apprehension over the commercialization and diminishing fairness in some recent K-pop awards events.

Highlighting the current situation, the KMCA revealed that there are approximately 20 popular music awards ceremonies held annually, with over 5 new ones emerging in the past 5 years and an additional 3 to 4 expected to launch this year. While not opposed to the concept of awards ceremonies per se, the KMCA cautioned against events that prioritize profit over fairness and objectivity, potentially exploiting K-pop fandom for financial gain.

Identifying six key issues plaguing the current landscape of K-pop awards, the KMCA cited concerns such as financial burden on fans, health risks for artists, excessive pressure on talent agencies, lack of transparency in selection criteria, deterioration of industry image, and increased business burdens for management companies.

In response to these challenges, the KMCA announced the indefinite postponement of the Circle Chart Music Awards, an event it oversees. Acknowledging the criticisms leveled against the Circle Chart Music Awards, the KMCA expressed regret and emphasized the need for reflection and reevaluation to ensure the event's integrity.

Moreover, the KMCA pledged to develop appearance contracts and guidelines for music awards ceremonies, aiming to protect K-pop artists and mitigate disputes between stakeholders. This initiative, slated to produce a comprehensive contract within the first half of the year, seeks to uphold industry standards, promote fairness, and respect artists' autonomy.

By taking these proactive measures, the KMCA endeavors to foster a more sustainable and artist-friendly environment within the K-pop industry, safeguarding its continued growth and global prominence.