According to YG Entertainment, the number of subscribers to BLACKPINK's YouTube channel exceeded 90 million at 5:36 a.m. on the 17th. It has been about 7 years and 1 month since BLACKPINK's channel opened on June 28, 2016.
In particular, the group attracted about 7 million subscribers from October 2022, when they held a concert in Seoul, to this past June, the highest increase among K-pop artists. BLACKPINK made a huge accomplishment in July 2020 when they became the first non-English-speaking artist to be named to the "Top 5 YouTube Subscribers" list.
Since then, the group has overtaken the likes of Ariana Grande, Eminem, Ed Sheeran, Marshmello, and Justin Bieber to become the number-one artist worldwide.
This is especially significant when considering that YouTube is a game-changer in the global music market. Subscriber numbers aren't just a curiosity or a one-off viewing of content, they're an indicator of a loyal fanbase's continued interest and anticipation.
This shows that despite being one of the world's top girl groups, BLACKPINK's fan base is still growing.
In addition, BLACKPINK's official YouTube channel has accumulated over 32.2 billion views. BLACKPINK has 43 billion-view videos, including the music video for "DDU-DU DDU-DU," which is on its way to becoming the first K-pop group to reach 2.1 billion views, as well as "Kill This Love" (1.8 billion views), "Boom Boom" (1.6 billion views), "How You Like That" performance video (1.4 billion views), and "Like if where your last" (1.3 billion views).
Meanwhile, BLACKPINK is in the midst of its "BLACKPINK WORLD TOUR [BORN PINK]," the most prominent world tour by a K-pop girl group, mobilizing approximately 1.5 million people. Starting in August, the group will travel to New Jersey, Las Vegas, San Francisco, and Los Angeles.