a 'first-of-its-kind' celebrity support ad
On the bottom of the front page of the Defense Daily on the 13th, a photo of Private Kim Seok-jin holding a microphone as BTS's Jin appeared, along with the words, "Thank you for your dedication and hard work as a proud member of the Korean Armed Forces. We support you," along with the caption, "Thank you for your dedication and hard work. Underneath, the words "Happy 10th Anniversary" are written in English to celebrate BTS' 10th anniversary.
The ads were reportedly paid for by Jin's domestic supporters, the Kim Seok-jin Public Relations Team. After deliberation, the military decided to run the ad because it would have a positive effect on military morale, according to the Defense Daily.
While it is not uncommon for fans to raise money to place advertisements for their favorite celebrities on subway billboards, Jin is the first celebrity to appear in the Defense Daily. "After many twists and turns, we passed the 'Ministry of Defense deliberation' and finally became the first celebrity support ad in the history of the Defense Daily!" said Kim Seok-jin's public relations team.
Fans at home and abroad were also surprised that it was not a typical subway or bus billboard, but a Daejeon Daily support ad. "This is amazing," "Seokchini should see it," "This is something like this," they exclaimed, showing their love for Jin.
Meanwhile, BTS, of which Jin is a member, celebrated its 10th anniversary today.