Girl group BLACKPINK will meet global fans through 'BLACKPINK The Game'.
On April 4th, YG Entertainment (hereafter referred to as YG) announced that "Blackpink The Game", a new mobile game using Blackpink's IP, will be released in the second quarter of this year under Takeone Company. As it is a fresh attempt to communicate with BLACKPINK beyond listening to and enjoying their music, attention is focused on it.
'Blackpink The Game' is a game where you become a producer of Blackpink in the multiverse world and grow the members. Various modes are provided, such as training and office management simulation, Blackpink World, where you can decorate your own Blackpink avatar and communicate with users around the world.
The project will contain a vast amount of artist content. High-definition exclusive images and videos specially filmed just for 'Blackpink The Game' have been prepared, and in the future, the game OST and music video sung by Blackpink will also be released.
YG said, "We will be able to meet the various aspects of Blackpink in a new form that we have never seen before," and "We hope that fans around the world will enjoy special pleasure in the world of 'Blackpink the Game'."
In addition, TakeOne Company said, "We are delighted to unveil the first official game of BLACKPINK, the world's best girl group." said.
Meanwhile, BLACKPINK is currently conducting the largest world tour of a K-pop girl group, 'BLACKPINK WORLD TOUR [BORN PINK]', which mobilizes about 1.5 million people.